The Media and Persuasion: Invention Project 

 

 

 

 

Media is all around us. We use different types of media to communicate and gain knowledge. We are also surrounded by media campaigns to persuade us to but something, use something, or think a certain way. You will use what you have learned about media and persuasion to create an invention that people would benefit from and market your product so consumers will want to buy your invention.

 

Think about items you use every day. What do you wish was better about them? For example, you r backpacks are always heavy. What can you create to fix the problem? What about lunch time? How about a lunchbox with a built in microwave? Be creative and persuasive; make us believe we NEED this product.

 

You will need to create a 3 minute commercial/presentation and website marketing campaign to go along with your actual product you will create. In your commercial, you will need to include and think about:

Cost
Features – what does this offer that will save people time and effort?
Appearance – does it come in a variety of colors?
Abilities – What can it do? Is it battery operated? Remote controlled?
What audience are you targeting?
What persuasive techniques will you use?
Use your choice of the following to present: tri-fold poster, power point, video, website Include pictures of your invention, a slogan, logo and persuasive techniques discussed in class
Appropriate speaking techniques
WEBSITE: www.freewebs.com Include the information above Home page for your invention advertising and persuading consumers to buy it Link with “rates and services” “About Us” link that describes your invention process Photo link with photos of your invention